Investment Management Certificate (IMC) Practice Exam

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What is the typical duration for online video ads compared to traditional TV commercials?

Longer and more elaborate
Shortened to 10-15 seconds
Exactly the same length
Only 5 seconds long

The correct answer is: Shortened to 10-15 seconds

The typical duration for online video ads is shortened to 10-15 seconds, which is primarily due to the different viewing behaviors and attention spans of online audiences compared to traditional TV viewers. Online viewers often expect quick, engaging content that captures their attention almost immediately, leading brands to create shorter ads that deliver their message efficiently. In contrast, traditional TV commercials are often longer, typically ranging from 30 seconds to a minute. This extended duration allows for more elaborate storytelling and can maintain viewer engagement during a regularly scheduled programming break. The shift towards shorter online ads reflects the fast-paced digital environment, where viewers may skip ads or switch content frequently, making brevity essential for effective advertising. This understanding of audience behavior helps explain why online video ads are generally shorter in length compared to their TV counterparts.