Investment Management Certificate (IMC) Practice Exam

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Prepare for the Investment Management Certificate (IMC) exam with detailed questions, flashcards, and explanations. Test your knowledge and enhance your learning for a successful exam day!

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Interstitials in online advertising refer to what type of ads?

Ads appearing between web pages
Ads that run on social media
Static banners on websites
Short, animated ads

The correct answer is: Ads appearing between web pages

Interstitials in online advertising refer specifically to ads that appear between web pages. These ads are typically full-screen and displayed while a web page is loading or transitioning to another page. The purpose of interstitial ads is to grab the user's attention during the transition and, ideally, encourage engagement before they reach their intended content. They stand out because they cover the entire screen and can include rich media, animations, and interactive elements, making them more noticeable than standard banner ads or static content. This format is particularly effective for advertisers as it can lead to higher engagement rates due to the unobtrusive timing of their appearance. This type of advertising differs significantly from other formats like those running on social media, static banners, or short animated ads, which do not engage users in the same immersive manner during the inter-page transition. Understanding this distinction helps in recognizing the functionality and purpose of different online advertising strategies.