Investment Management Certificate (IMC) Practice Exam

A manufacturer of automobiles that advertises as the only automobile where you can unlock the door with your thumb print is using which creative style?

1. Preemptive

2. Emotional

3. Unique selling proposition

4. Resonance

The correct answer is: Unique selling proposition

The statement that the manufacturer of automobiles advertises as the only vehicle that allows unlocking with a thumbprint illustrates a unique selling proposition (USP). This creative style emphasizes a unique feature or benefit that sets a product apart from its competitors. By highlighting the innovative thumbprint technology, the manufacturer positions their automobile as not just another vehicle, but as a differentiated offering that caters to consumer desires for security, convenience, and novelty. This approach effectively captures potential customers' attention and builds a memorable association with the brand. A unique selling proposition focuses on what makes a product singular in its category, convincing consumers that this specific feature is valuable and exclusive. Other options represent different advertising approaches: preemptive revolves around claiming a feature before competitors can, emotional focuses on connecting on a personal level with consumers, and resonance refers to mirroring consumer sentiments or experiences. However, in this context, the specific emphasis on the thumbprint unlocking feature aligns perfectly with the concept of a unique selling proposition.